:root {
  --primary: #d53b35;
  --primary-hover: #be312b;
  --primary-soft: rgba(213, 59, 53, 0.12);
  --primary-light: #f9d9d7;
  --black: #111111;
  --black-soft: #181818;
  --gray-950: #1d1d1d;
  --gray-900: #2a2a2a;
  --gray-800: #3f3f3f;
  --gray-700: #555555;
  --gray-600: #707070;
  --gray-500: #8d8d8d;
  --gray-300: #d7d7d7;
  --gray-200: #ebebeb;
  --gray-100: #f5f3f1;
  --surface: #ffffff;
  --surface-strong: #f7f4f2;
  --surface-soft: #f1efee;
  --text: #171717;
  --text-soft: #4d4d4d;
  --border: rgba(17, 17, 17, 0.12);
  --shadow: 0 18px 45px rgba(17, 17, 17, 0.06);
  --radius-lg: 26px;
  --radius-md: 18px;
  --radius-sm: 12px;
  --container: 1200px;
  --transition: 180ms ease;
  --header-height: 84px;
}

html {
  scroll-behavior: smooth;
}

* {
  box-sizing: border-box;
}

body {
  margin: 0;
  font-family: 'Inter', sans-serif;
  color: var(--text);
  background: var(--surface);
  line-height: 1.6;
  text-rendering: optimizeLegibility;
}

img,
svg {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

button,
input,
select,
textarea {
  font: inherit;
}

p,
h1,
h2,
h3 {
  margin-top: 0;
}

h1,
h2,
h3 {
  font-family: 'Manrope', sans-serif;
  letter-spacing: -0.04em;
  line-height: 1.05;
}

:focus-visible {
  outline: 2px solid var(--primary);
  outline-offset: 3px;
}

.skip-link {
  position: absolute;
  left: 1rem;
  top: -3rem;
  background: var(--black);
  color: var(--surface);
  padding: 0.75rem 1rem;
  border-radius: 999px;
  z-index: 200;
  transition: top var(--transition);
}

.skip-link:focus {
  top: 1rem;
}

.container {
  width: min(var(--container), calc(100% - 2rem));
  margin: 0 auto;
}

.section {
  padding: 6.5rem 0;
  scroll-margin-top: calc(var(--header-height) + 1.5rem);
}

.section-soft {
  background: var(--surface-strong);
}

.eyebrow {
  display: inline-block;
  margin-bottom: 1.25rem;
  color: var(--primary);
  font-size: 0.76rem;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
}

.inverse-eyebrow {
  color: rgba(255, 255, 255, 0.82);
}

.section-heading {
  max-width: 760px;
  margin: 0 auto 3rem;
  text-align: center;
}

.align-left {
  margin-left: 0;
  text-align: left;
}

.section-heading h2 {
  font-size: clamp(2.4rem, 4vw, 4rem);
  margin-bottom: 1rem;
}

.section-heading p {
  color: var(--text-soft);
  font-size: 1.1rem;
  max-width: 720px;
  margin: 0 auto;
}

.inverse {
  color: var(--surface);
}

.inverse p,
.inverse h2 {
  color: var(--surface);
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.5rem;
  min-height: 52px;
  padding: 0.9rem 1.6rem;
  border: 1px solid transparent;
  border-radius: 999px;
  font-weight: 600;
  transition: transform var(--transition), background var(--transition), border-color var(--transition), box-shadow var(--transition), color var(--transition);
  cursor: pointer;
}

.button:hover {
  transform: translateY(-1px);
}

.button:active {
  transform: translateY(0);
}

.button-primary {
  background: var(--primary);
  color: var(--surface);
  box-shadow: 0 15px 30px rgba(213, 59, 53, 0.23);
}

.button-primary:hover {
  background: var(--primary-hover);
}

.button-secondary {
  background: transparent;
  border-color: var(--border);
  color: var(--text);
}

.button-secondary:hover {
  border-color: rgba(213, 59, 53, 0.45);
  color: var(--primary);
}

.button-light {
  background: var(--surface);
  color: var(--black);
  box-shadow: none;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(255, 255, 255, 0.87);
  backdrop-filter: blur(16px);
  border-bottom: 1px solid transparent;
  transition: border-color var(--transition), box-shadow var(--transition);
}

.site-header.scrolled {
  border-color: var(--border);
  box-shadow: 0 8px 22px rgba(17, 17, 17, 0.03);
}

.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  min-height: var(--header-height);
  gap: 1rem;
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 0.8rem;
  min-width: 0;
}

.brand-logo {
  display: block;
  max-height: 48px;
  width: auto;
}

.brand-logo-light {
  max-width: 260px;
}

.brand-logo-dark {
  max-width: 230px;
}

.site-nav {
  display: flex;
  align-items: center;
  gap: 1.4rem;
  font-size: 0.95rem;
  color: var(--text-soft);
}

.site-nav a {
  position: relative;
  transition: color var(--transition);
}

.site-nav a::after {
  content: '';
  position: absolute;
  left: 0;
  bottom: -0.45rem;
  width: 100%;
  height: 1px;
  background: var(--primary);
  transform: scaleX(0);
  transform-origin: center;
  transition: transform var(--transition);
}

.site-nav a:hover,
.site-nav a:focus-visible {
  color: var(--text);
}

.site-nav a:hover::after,
.site-nav a:focus-visible::after,
.site-nav a.active::after {
  transform: scaleX(1);
}

.nav-cta {
  margin-left: auto;
}

.menu-toggle {
  display: none;
  width: 3rem;
  height: 3rem;
  border: 1px solid var(--border);
  background: transparent;
  border-radius: 50%;
  padding: 0.7rem;
  cursor: pointer;
}

.menu-toggle span {
  display: block;
  width: 100%;
  height: 2px;
  background: var(--text);
  border-radius: 50px;
  margin: 0.28rem 0;
}

.mobile-panel {
  border-top: 1px solid var(--border);
  background: rgba(255, 255, 255, 0.96);
}

.mobile-panel nav {
  display: flex;
  flex-direction: column;
  gap: 0.1rem;
  padding: 1rem 1rem 1.4rem;
}

.mobile-panel a {
  padding: 0.9rem 0.5rem;
  border-radius: 10px;
  color: var(--text);
}

.hero {
  position: relative;
  overflow: hidden;
  padding-top: 4.5rem;
}

.hero::before {
  content: '';
  position: absolute;
  inset: 0;
  background:
    radial-gradient(circle at top left, rgba(213, 59, 53, 0.09), transparent 31%),
    linear-gradient(130deg, rgba(245, 243, 241, 0.7), rgba(255, 255, 255, 0.15));
  pointer-events: none;
}

.hero-grid {
  position: relative;
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  align-items: center;
  gap: 3rem;
}

.hero-copy {
  position: relative;
  z-index: 1;
  padding-right: 1rem;
}

.hero h1 {
  max-width: 700px;
  font-size: clamp(3rem, 6vw, 5.2rem);
  margin-bottom: 1.5rem;
}

.lead {
  color: var(--text);
  font-size: clamp(1.1rem, 1.8vw, 1.4rem);
  max-width: 620px;
  margin-bottom: 1rem;
}

.supporting-copy {
  color: var(--text-soft);
  max-width: 620px;
  margin-bottom: 2rem;
  font-size: 1.07rem;
}

.cta-row,
.section-cta-row {
  display: flex;
  align-items: center;
  flex-wrap: wrap;
  gap: 1rem;
}

.hero-signals {
  display: flex;
  flex-wrap: wrap;
  gap: 0.7rem;
  margin-top: 1.6rem;
}

.hero-signals span {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 0.52rem 0.9rem;
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.7);
  border: 1px solid rgba(17, 17, 17, 0.08);
  box-shadow: 0 10px 25px rgba(17, 17, 17, 0.03);
  color: var(--text);
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.brand-line {
  margin-top: 1.5rem;
  color: var(--text-soft);
  font-size: 0.98rem;
  font-weight: 600;
}

.hero-visual {
  position: relative;
  display: flex;
  justify-content: center;
  align-items: center;
  min-height: 540px;
}

.hero-visual::before {
  content: '';
  position: absolute;
  width: 82%;
  aspect-ratio: 1;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(213, 59, 53, 0.14), rgba(213, 59, 53, 0.02) 42%, transparent 65%);
  filter: blur(18px);
}

.hero-visual::after {
  content: '';
  position: absolute;
  inset: 8% 12% 6% 12%;
  border: 1px solid rgba(17, 17, 17, 0.06);
  border-radius: 32px;
  background: linear-gradient(180deg, rgba(255, 255, 255, 0.58), rgba(255, 255, 255, 0.08));
  box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.5);
}

.hero-visual svg {
  position: relative;
  z-index: 1;
  width: min(100%, 620px);
  height: auto;
  filter: drop-shadow(0 30px 45px rgba(17, 17, 17, 0.05));
}

.node {
  fill: var(--surface);
  stroke: rgba(17, 17, 17, 0.08);
  stroke-width: 2;
}

.node-main {
  fill: var(--primary-soft);
  stroke: rgba(213, 59, 53, 0.38);
}

.visual-lines path {
  fill: none;
  stroke: rgba(17, 17, 17, 0.14);
  stroke-width: 2;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.ring {
  fill: rgba(213, 59, 53, 0.03);
  stroke: rgba(213, 59, 53, 0.2);
  stroke-width: 1.4;
}

.ring-soft {
  fill: none;
  stroke: rgba(17, 17, 17, 0.04);
}

.dot-emphasis {
  fill: var(--primary);
  opacity: 0.14;
}

.problem-grid,
.service-grid,
.differentiator-grid,
.audience-grid {
  display: grid;
  gap: 1.5rem;
}

.problem-grid {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.problem-card,
.service-card,
.differentiator-card,
.audience-card {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 1.7rem;
  box-shadow: var(--shadow);
  transition: transform var(--transition), box-shadow var(--transition), border-color var(--transition);
}

.problem-card:hover,
.service-card:hover,
.differentiator-card:hover,
.audience-card:hover {
  transform: translateY(-2px);
  border-color: rgba(213, 59, 53, 0.2);
  box-shadow: 0 24px 48px rgba(17, 17, 17, 0.06);
}

.icon-wrap {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 3.2rem;
  height: 3.2rem;
  border-radius: 50%;
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 0.15em;
  background: var(--primary-soft);
  color: var(--primary);
  border: 1px solid rgba(213, 59, 53, 0.12);
  margin-bottom: 1.2rem;
}

.problem-card h3,
.service-card h3,
.differentiator-card h3,
.audience-card h3 {
  font-size: clamp(1.35rem, 2vw, 1.7rem);
  margin-bottom: 0.85rem;
}

.problem-card p,
.service-card p,
.differentiator-card p,
.audience-card p,
.company-copy p,
.contact-copy p,
.method-content p,
.footer-links li,
.footer-tagline,
.form-status,
.final-cta p {
  color: var(--text-soft);
}

.section-quote {
  margin-top: 2.5rem;
  text-align: center;
  font-size: clamp(1.2rem, 2vw, 1.8rem);
  color: var(--text);
  font-family: 'Manrope', sans-serif;
  letter-spacing: -0.03em;
}

.company-layout {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: 2.5rem 3rem;
}

.company-copy {
  grid-column: 1 / 2;
}

.company-steps {
  grid-column: 2 / 3;
  display: grid;
  gap: 1rem;
}

.copy-block {
  margin-bottom: 1.2rem;
  font-size: 1.05rem;
}

.highlight-box {
  background: var(--surface-strong);
  border: 1px solid var(--border);
  border-left: 4px solid var(--primary);
  border-radius: var(--radius-md);
  padding: 1.2rem 1.3rem;
  font-size: 1.1rem;
  font-weight: 600;
  color: var(--text);
}

.process-step {
  padding: 1.4rem 1.3rem;
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  background: var(--surface);
}

.process-step span {
  display: inline-block;
  color: var(--primary);
  font-size: 0.82rem;
  font-weight: 800;
  letter-spacing: 0.16em;
  margin-bottom: 0.8rem;
}

.process-step p {
  margin: 0;
  color: var(--text-soft);
}

.audience-grid {
  grid-template-columns: repeat(2, minmax(0, 1fr));
}

.audience-card {
  position: relative;
  display: flex;
  flex-direction: column;
  gap: 1rem;
  min-height: 100%;
  cursor: pointer;
}

.audience-card.selected {
  border-color: rgba(213, 59, 53, 0.4);
  box-shadow: 0 26px 50px rgba(213, 59, 53, 0.08);
}

.card-label {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 2.4rem;
  height: 2.4rem;
  border-radius: 50%;
  background: var(--primary-soft);
  color: var(--primary);
  font-weight: 800;
}

.meta-block {
  padding-top: 0.8rem;
  border-top: 1px solid var(--border);
}

.meta-block strong {
  display: block;
  margin-bottom: 0.4rem;
}

.meta-block p {
  margin: 0;
}

.tagline {
  font-family: 'Manrope', sans-serif;
  color: var(--text);
  font-weight: 700;
  line-height: 1.45;
  font-size: 1.08rem;
  margin-top: auto;
}

.service-grid {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.service-card ul {
  margin: 1.2rem 0 0;
  padding-left: 1.1rem;
  color: var(--text-soft);
}

.methodology {
  background: linear-gradient(180deg, #151515 0%, #101010 100%);
  color: var(--surface);
}

.methodology-flow {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 1rem;
  position: relative;
}

.methodology-flow::before {
  content: '';
  position: absolute;
  left: 10%;
  right: 10%;
  top: 2.7rem;
  height: 1px;
  background: rgba(255, 255, 255, 0.2);
}

.method-card {
  position: relative;
  z-index: 1;
  padding: 1.6rem 1rem 0;
}

.method-index {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 4.5rem;
  height: 4.5rem;
  border-radius: 18px;
  background: rgba(213, 59, 53, 0.08);
  border: 1px solid rgba(213, 59, 53, 0.32);
  color: var(--primary);
  font-size: 2rem;
  font-weight: 800;
  font-family: 'Manrope', sans-serif;
  margin-bottom: 1.2rem;
}

.method-content {
  background: rgba(255, 255, 255, 0.02);
  border: 1px solid rgba(255, 255, 255, 0.12);
  border-radius: var(--radius-lg);
  padding: 1.3rem 1.2rem;
}

.step-number {
  display: block;
  font-size: 0.7rem;
  letter-spacing: 0.18em;
  color: rgba(255, 255, 255, 0.7);
  margin-bottom: 0.8rem;
}

.method-card h3 {
  font-size: 1.5rem;
  margin-bottom: 0.8rem;
}

.method-card strong {
  display: block;
  margin-top: 1rem;
  color: rgba(255, 255, 255, 0.9);
  font-size: 0.76rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.methodology-close {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  margin-top: 2.5rem;
  padding-top: 2rem;
  border-top: 1px solid rgba(255, 255, 255, 0.12);
}

.methodology-close p {
  margin: 0;
  color: rgba(255, 255, 255, 0.8);
  font-size: 1rem;
}

.differentiator-grid {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

blockquote {
  margin: 3rem auto 0;
  max-width: 980px;
  padding: 2.2rem 2rem;
  border-left: 4px solid var(--primary);
  border-radius: 0 18px 18px 0;
  background: var(--surface-strong);
  color: var(--text);
  font-size: clamp(1.8rem, 3vw, 3.2rem);
  font-family: 'Manrope', sans-serif;
  letter-spacing: -0.04em;
  line-height: 1.1;
}

.final-cta {
  background: var(--black-soft);
  color: var(--surface);
}

.final-cta-inner {
  display: grid;
  grid-template-columns: 1fr 1.2fr;
  align-items: center;
  gap: 2rem;
}

.final-cta h2 {
  font-size: clamp(2.5rem, 4vw, 4rem);
  margin: 0;
}

.final-cta p {
  color: rgba(255, 255, 255, 0.8);
  margin-bottom: 1.5rem;
}

.contact-layout {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: 2rem;
  align-items: start;
}

.contact-copy h2 {
  font-size: clamp(2.2rem, 4vw, 3.4rem);
  margin-bottom: 1rem;
}

.contact-meta {
  margin-top: 2rem;
  padding-top: 1.4rem;
  border-top: 1px solid var(--border);
}

.contact-meta p {
  margin-bottom: 0.75rem;
}

.inline-link {
  color: var(--primary);
  font-weight: 600;
}

.contact-form {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 1.6rem;
  box-shadow: var(--shadow);
}

.field-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1rem;
}

label {
  display: block;
  color: var(--text);
  font-weight: 600;
  margin-bottom: 1rem;
}

label span {
  display: block;
  margin-bottom: 0.6rem;
}

input,
select,
textarea {
  width: 100%;
  border: 1px solid var(--border);
  background: var(--surface);
  border-radius: 14px;
  color: var(--text);
  padding: 0.9rem 1rem;
  transition: border-color var(--transition), box-shadow var(--transition);
}

input:focus,
select:focus,
textarea:focus {
  border-color: rgba(213, 59, 53, 0.6);
  box-shadow: 0 0 0 4px rgba(213, 59, 53, 0.07);
}

textarea {
  resize: vertical;
  min-height: 150px;
}

.consent {
  display: flex;
  align-items: flex-start;
  gap: 0.8rem;
  margin-top: 0.7rem;
  font-weight: 400;
  color: var(--text-soft);
}

.consent input {
  width: 1.1rem;
  height: 1.1rem;
  margin-top: 0.2rem;
  accent-color: var(--primary);
}

.consent a {
  color: var(--primary);
}

.form-actions {
  margin-top: 1rem;
}

.form-status {
  min-height: 1.5rem;
  margin: 1rem 0 0;
  font-weight: 600;
}

.form-status.error {
  color: var(--primary);
}

.form-status.success {
  color: #0c8b43;
}

.site-footer {
  background:
    radial-gradient(circle at top left, rgba(213, 59, 53, 0.09), transparent 28%),
    linear-gradient(180deg, #171717 0%, #101010 100%);
  color: rgba(255, 255, 255, 0.82);
  padding-top: 4rem;
}

.footer-grid {
  display: grid;
  grid-template-columns: 1.3fr 0.8fr 0.8fr 0.8fr;
  gap: 2rem;
  padding-bottom: 2.5rem;
  align-items: start;
}

.footer-brand-column {
  padding-right: 1.5rem;
}

.brand-footer {
  display: inline-flex;
  margin-bottom: 1rem;
  padding: 0.65rem 0.8rem;
  border-radius: 18px;
  background: rgba(255, 255, 255, 0.04);
  border: 1px solid rgba(255, 255, 255, 0.08);
}

.brand-mark-dark {
  background: rgba(255, 255, 255, 0.06);
  border-color: rgba(255, 255, 255, 0.12);
  color: rgba(255, 255, 255, 0.9);
}

.brand-wordmark-dark {
  color: rgba(255, 255, 255, 0.95);
}

.footer-kicker {
  margin-bottom: 0.55rem;
  color: rgba(255, 255, 255, 0.78);
  font-size: 0.69rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.footer-grid h3 {
  font-size: 0.9rem;
  margin-bottom: 1rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.74);
}

.footer-links {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  gap: 0.6rem;
}

.footer-links li {
  width: fit-content;
}

.footer-links a,
.footer-links span {
  color: rgba(255, 255, 255, 0.7);
  transition: color var(--transition);
}

.footer-links a:hover,
.footer-links a:focus-visible {
  color: rgba(255, 255, 255, 0.96);
}

.footer-tagline {
  max-width: 300px;
  color: rgba(255, 255, 255, 0.76);
  margin-bottom: 0;
}

.footer-bottom {
  border-top: 1px solid rgba(255, 255, 255, 0.08);
  padding: 1.2rem 0 2rem;
  color: rgba(255, 255, 255, 0.7);
}

@media (max-width: 980px) {
  .hero-grid,
  .company-layout,
  .contact-layout,
  .final-cta-inner {
    grid-template-columns: 1fr;
  }

  .problem-grid,
  .service-grid,
  .differentiator-grid,
  .methodology-flow {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .company-copy,
  .company-steps {
    grid-column: auto;
  }

  .methodology-flow::before {
    display: none;
  }

  .footer-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

@media (max-width: 760px) {
  .nav-cta,
  .site-nav {
    display: none;
  }

  .menu-toggle {
    display: inline-block;
  }

  .hero {
    padding-top: 4rem;
  }

  .section {
    padding: 4.5rem 0;
  }

  .field-row,
  .problem-grid,
  .audience-grid,
  .service-grid,
  .differentiator-grid,
  .methodology-flow,
  .footer-grid {
    grid-template-columns: 1fr;
  }

  .hero h1 {
    max-width: 100%;
  }

  .cta-row,
  .section-cta-row,
  .methodology-close {
    flex-direction: column;
    align-items: stretch;
  }

  .button {
    width: 100%;
  }

  .hero-visual {
    min-height: 380px;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
    scroll-behavior: auto !important;
  }
}